Signal loss calls for the use of, well, other signals. AdTheorent has a new tool that uses machine learning and seed data to score programmatic inventory based on the likelihood that an impression will lead to a conversion.
Meta has many pots on the boil right now, and for good reason. The advertising industry is bubbling like a pan of oil. Meta has announced major new initiatives to support the metaverse (natch), AI, brand safety and suitability controls and third-party verification for the feed, automated ad products, business messaging, privacy-enhancing technologies, creator tools […]
Snap is bringing more machine learning into the media buying process on its platform. Although the release is not directly related to signal loss due to Apple’s AppTrackingTransparency framework, the move should help attract performance advertisers to the app. On Tuesday, Snap said advertisers can now buy multiple ad format types within a single ad […]
Google GM and VP of apps, video and display Sissie Hsiao will speak at AdExchanger’s upcoming Industry Preview conference in New York on Jan. 28-29, 2020. Google is known for making methodical changes with long roll-out periods. But Sissie Hsiao, who became general manager and VP of Google’s advertising business across apps, video and display in […]
