machine learning

Finding new customers is hard work. The online adult retailer Adam and Eve is tapping into machine learning to help.

Do we need to temporarily pause AI development? What are the ethical risks of AI technology? What’s the weirdest AI-generated image or video you’ve seen? In this episode, Peter Prodromou, president of AI agency Boathouse Group, takes on the tough questions.

In the past week or so, many Google advertiser accounts have been suspended for the first time, and erroneous suspensions and other account issues have increased at an alarming rate, five agency buyers told AdExchanger.

AI has many business applications, from automating manual processes and monitoring data in real time to targeting customers more accurately. And industry players are increasingly using AI in their day-to-day work.

Advantage+ didn’t come up during Meta’s Q4 earnings call on Wednesday, but it’s the ad product Chief Business Officer Marne Levine says she’s most excited about.

Growth marketing firm Power Digital has acquired marketing consultancy Sproutward to strengthen its data and analytics chops. The acquisition is Power Digital’s fifth in the last four years.

The term “machine learning” seems to have a magical effect as a sales buzzword. Couple that with the term “data science,” and lots of companies think they have a winning formula for attracting new clients. But there is a need for best practices in data science and for companies to invest in and fully support talent that can apply those principles effectively, writes Jasmine Jia, associate director of data science at Blockthrough. 

Rather than looking at one particular data signal, attention metrics include a variety of data points, which are fed into a machine-learning model to predict the likelihood that a given media environment and ad creative will draw attention from a hypothetical audience member.

What’s the rationale behind AppLovin’s bid to merge with Unity (kicking ironSource to the curb in the process)? Adam Foroughi, AppLovin’s CEO, got into the details on the company’s Q2 earnings call.

Meta has released new products available within Meta Advantage, its newly consolidated suite of automated advertising tools, and the global rollout of Advantage+ shopping campaigns, which was in beta since earlier this year, with additional features to support Advantage+ app campaigns.