Last week, Gartner released its first-ever Magic Quadrant report for CDPs. The hot new tech five years ago, CDPs face increased scrutiny and significant headwinds.
It’s not the biggest surprise that Google, The Trade Desk and MediaMath were pegged as “leaders” in Gartner’s third Magic Quadrant for ad tech. Google is Google, while The Trade Desk and MediaMath have both been in the DSP space for a long time. But there are a few new entrants on the scene. Beeswax, […]
The in-housing trend prompted Gartner’s first-ever Magic Quadrant report for ad tech, which was released late last week. Even if not all marketers are ready or interested in taking their media buying in-house, there’s a desire across the board for more control over their tech stack – or at least to know what the heck’s […]
Gartner’s annual digital agency magic quadrant, released last Friday, placed Digitas, AKQA, MRM//McCann, Isobar, SapientRazorfish, R/GA, IBM iX, iCrossing, Ogilvy & Mather, Accenture Interactive and VML as leaders with deep capabilities in business transformation and strategy. The quadrant ranked agencies with at least $175 million in digital marketing services revenue in 2017, and provide services […]
Digital agencies aren’t shrugging off management consultancies as competition anymore. Some are even promoting their consulting chops as they compete in an increasingly crowded market. “Until this year, traditional agencies had their heads in the sand about the threat management consultancies were bringing to the market,” said Jay Wilson, director at Gartner and author of […]
Acquisitions and more mature integrations led Oracle, Adobe and Salesforce to separate sharply from their peers in Gartner’s third Digital Marketing Hub Magic Quadrant, released late Wednesday. Of course, it’s questionable whether ad tech vendors, such as DataXu or Cxense, really qualify as “peers,” but Gartner has had a unique, if controversial, way of assessing […]
Publicis Groupe’s Publicis.Sapient platform was a big winner in Gartner Research’s ranking of digital agencies, released Friday. Publicis.Spaients’s three digital agency brands, Razorfish, SapientNitro and Digitas LBI were recognized as “Leaders” in the research firm’s Magic Quadrant for global digital marketing agencies. Gartner reserves the Leader designation for companies that exhibit both completeness of vision […]
It would be fair for readers of Gartner’s “Magic Quadrant for Digital Marketing Hubs” report to be taken aback. Why would Gartner evaluate media-buying platforms (MediaMath and Turn), marketing clouds (Adobe and Oracle) and data management platforms (Krux and Nielsen/eXelate) with the same criteria? Usually those categories are complementary, not competitive. In the report, released […]
