The acquisition should help Aditude expand its footprint in the gaming vertical. But the main rationale, from Aditude’s perspective, was CPMStar’s already-established direct sales business.
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Hasbros And The Have-Nots Companies like Netflix, Roku, Apple, Amazon and Paramount are thirsting for recognizable brands they can build a content universe around. Media franchises provide a solution. Because, apparently, people will settle for only franchises and nothing new, ever again. […]
