Magna Global

2022 was a record-breaking year for US digital advertising revenues, which cracked the $200 billion mark for the first time, according to the IAB/PwC Internet Advertising Revenue Report released Wednesday.

As the local TV market grapples with falling ratings and viewership, it’s getting harder to meet the reach demands of advertisers. “We still hold our stations accountable to their guaranteed ratings,” said Joe Cerone, EVP of local investment at Zenith. “It may take extra spots to make it happen.” Local media sellers are trying to […]

Global digital ad spend may be starting to slow, but it’s still growing like gangbusters compared with the rest of the market. IPG-owned Magna Global predicts in its latest spending forecast, released Monday, that digital ad sales will increase by 14% this year and represent more than half (51%) of total global ad sales ($304 […]

Late last year, Havas Media began formalizing rules for how it works with SSPs and exchanges. The rules required them to shed light on previously non-transparent practices, like publisher fees, supply quality, access to log-level reporting and auction dynamics. Havas wasn’t an outlier. Hearts & Science also runs a 50-point certification process with SSPs and […]

As it turns out, a smaller screen size may be more effective at driving purchase intent than larger devices in the living room. Hulu and Magna have released new data assessing the impact of video ad exposures in different channels on overall effectiveness. They found ads on over-the-top (OTT) devices aided the most in brand […]

The ability to buy directly from a publisher, both programmatically and through direct integrations, is transforming agency media-buying practices. Premium inventory is going programmatic thanks to private marketplaces (PMPs) and programmatic guaranteed deals. Meanwhile, header technology has reinvented the way buyers connect with some media sellers. These converging trends have empowered more agencies to go […]

Overall ad spend will enjoy its strongest growth in six years – 5.4%, reaching $480 billion this year – largely driven by double-digit gains in digital media. The fast-growing sector shows no sign of a slowdown: The interplay of programmatic, online video, social media and mobile will drive digital ad spend growth through 2018, according to […]

MAGNA Global, the strategic investment arm of Interpublic Group, revealed Wednesday it would shift $250 million from its TV budget into Google Preferred over a three-year period, making it the latest agency to commit big upfront dollars to YouTube. Other agencies, such as WPP, Publicis and Omnicom, have collectively committed “billions” through the Preferred program to […]

When Pandora announced its intent in November to acquire the assets of Rdio, it was reportedly an attempt to make up an ad revenue shortfall. Though people increasingly listen to online radio, with 143 million each month this year (the number has doubled since 2010, according to Edison Research), streaming services are still working out approaches […]

Programmatic buying of display and video ads will expand rapidly for years to come, according to new findings from Magna Global. In a forecast released Monday, the Interpublic Group media investment unit predicted the amount of global ad inventory bought and sold using programmatic methods in 2015 will rise 49% compared to last year – […]