Magnite Targets CTV, SMBs And Google's SSP Market Share
The SSP is betting on the DOJ’s antitrust remedies, plus closer relationships with agencies, DSPs and mid-sized advertisers, to help it eat some of Google’s lunch.
ARCHIVE FOR:
Magnite DV+
-
-
Magnite Continues Steady Growth Powered By Programmatic CTV
Although the full revenue impact of Magnite’s exclusive SSP partnership with Netflix hasn’t hit yet, simply announcing the deal “created significant momentum for our business,” Magnite President and CEO Michael Barrett told investors.
-
Magnite’s CTV Spend Swelled By 20% In 2023
Total ad spend from deals transacted through Magnite’s platform topped $5 billion for the full year, representing nearly 20% YOY growth, while full-year CTV ad spend was also up 20%.