“On TV And Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Manny Puentes, chief technology officer at Altitude Digital. Following the industry’s adoption of viewability as a core metric, even moving toward transacting on vCPM, advertisers are now eyeing other measures that can tell them […]
“On TV And Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Manny Puentes, chief technology officer at Altitude Digital. The ad tech LUMAscape has long been contracting, but one categorical staple of the cluttered landscape is now in danger of disappearing entirely. The supply-side platform […]
“On TV And Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Manny Puentes, chief technology officer at Altitude Digital. Programmatic has long promised to make interactions between publishers and buyers more scalable and efficient, but over the years the opposite has occurred. Now the landscape […]
“On TV And Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Manny Puentes, chief technology officer at Altitude Digital. The digital advertising industry is moving toward transacting on viewable impressions rather than the rendered impression, also known as the classic CPM. This is already the […]
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Manny Puentes, chief technology officer at Altitude Digital. Google recently announced that its popular Chrome browser, at nearly half of the worldwide browser market, will soon “intelligently pause” any Flash content not central to […]
“On TV And Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Manny Puentes, chief technology officer at Altitude Digital. For the first time this year, more than half of digital display advertising spending will be transacted programmatically. The practice of media trading with RTB, private […]
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Manny Puentes, chief technology officer at Altitude Digital. Ad fraud is present across all layers of the advertising ecosystem, but there is one behavioral factor that is more likely to predict the presence of […]
