At Unilever, Engagement Metrics Drive Brand Equity
Unilever’s open-door approach to data and technology are on display in the brand’s Foundry effort, a program that invites startups to pitch their wares and work on digital innovation with the consumer packaged-goods company. Global Marketing SVP Marc Mathieu noted today’s data-obsessed marketing landscape has little to do with the French railway advertisements he remembers […]
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