march madness ads

Supplemental insurance isn’t sexy. But with the right media strategy, even insurance brands can engage new (and younger) audiences.

Real estate franchise Coldwell Banker, like the rest of the housing biz, has been targeting buyers who might be in the market for a new abode. But due to various macroeconomic factors, the company launched a new campaign to shift gears and start talking directly to home sellers – which also means targeting an older audience across channels.