Programmatic For Brands: How Kimberly-Clark Does It
CPG giant Kimberly-Clark embraced programmatic buying in 2011, setting up a “trading desk” that combines in-house oversight with execution through its demand-side platform (DSP), Turn, and its media agency of record, WPP Group’s Mindshare. Mark Kaline, Kimberly-Clark’s global media, licensing and consumer services director, detailed the company’s specific approach and its learnings in a presentation this […]
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