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Mark McKee

Ad Exchange News

Do Programmers Care How Viewers Feel?; Apple Vs. Conversion KPIs

BY AdExchanger// June 22nd, 2023

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Looking For ADvice No one likes cruddy TV ads. But how much of a problem are they, really? Enough for Comcast-owned FreeWheel to unveil The Viewer Experience Lab at Cannes in partnership with research company MediaScience. The lab will test consumer responses to […]
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OPINION: On TV & Video

Mark McKee Takes On TV Convergence As FreeWheel’s New GM

BY Alyssa Boyle// April 11th, 2022

TV inventory fragmentation means publishers need new ways in which to aggregate their inventory, connect with buyers and transact. To make TV convergence a reality, FreeWheel’s new GM Mark McKee plans to bolster the company’s role in the ecosystem as a player in cross-platform TV standardization and automation.
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