Advertisers Cut Back On Pride, Leaving LGBTQ Brands And Consumers In The Lurch
LGBTQ brands seek new revenue streams as many advertisers pull back on Pride month this year due to public backlash and the current administration.
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Comscore's Josh Chasin Says Panel Important For Accurate Measurement and Overcoming Cookie Deletion
Josh Chasin is Chief Research Officer of Comscore, a marketing research company. AdExchanger.com: Of the three silos of metrics – audience measurement, campaign analysis tools and web analytics – in your opinion, which one is the toughest to grasp for the end client? JC: One the one hand, I think the most vexing thing for […]