Inside Hasbro’s Novel ‘Splitsies’ Approach To Brand And Performance Media
Dividing brand and performance makes sense as long as the two sides collaborate closely, says Jennifer Burch, Hasbro’s senior director of global media.
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PODCAST: AdExchanger TalksRetail Media Waxes As MTA Wanes, With McKinsey’s Emily Del Greco
Yes, the headwinds are blowing for digital advertising. There’s signal loss, regulatory scrutiny, platform privacy changes and a looming recession, to name a few. But McKinsey Partner Emily Del Greco sees opportunity on the horizon for commerce media and new forms of measurement.
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Qualcomm’s CMO On In-Housing And Measuring What Matters
Over the past two years, Qualcomm has restructured its marketing organization to position it as a business driver more directly tied to results. Here’s how.
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OPINION: Data-Driven ThinkingIt’s Easy To Forget, But Tracking Does Not Equal Measurement
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Matt Voda, CEO of OptiMine Software. There’s no denying that we’re living in a period of massive disruption to the way in which data is used for marketing. Cookies are (finally) […]
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OPINION: On TV & VideoThe 5G Revolution Already Presents Unique Challenges For Marketing Measurement
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Ken Archer, vice president of product at Survata. As a marketer, it’s often difficult to know how to respond to 5G hype and provide guidance internally so you’re not caught flat-footed. So many 5G predictions […]
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