Marriott Media Network

What do Marriott, Lyft and Lowe’s have in common? All three are non-advertising companies that recently launched their own media platforms. Lowe’s rolled out its One Roof Media Network in October 2021; Marriott announced its travel media network in May; Lyft Media launched in August. Both Marriott and Lowe’s use Yahoo’s ad tech to support […]

Large format advertising is here to stay. But what if you could link the TV screens in hotels with connected TV (CTV) through programmatic? Much of Marriott’s continued growth will stem from the hotel group’s debut of its very own ad network, writes Humphrey Ho, managing director of Hylink Digital’s Americas business.