ARCHIVE FOR:

mass relevance

  • Social Media

    Mass Relevance Leveraging Real-Time Content To Improve Social Ads

    BY Kimberly Maul//

    Certified Twitter partner Mass Relevance is a “social experience platform,” according to founder and CEO Sam Decker; it works not only with Twitter but also Facebook, Instagram, Google+ and more to incorporate real-time social content into brands’ and advertisers’ owned and paid media strategies. “We started the company working with Twitter primarily, and we signed […]

  • Social Media

    Mass Relevance Targeting Real-time Social Content Says CEO Decker

    BY //

    Sam Decker is CEO of Mass Relevance, a social content management system for vertical channels. He spoke to AdExchanger.com recently about his company and industry trends. AdExchanger: First, please share a bit about your background… SD: Sure. The first third of my career was in startups in the Bay Area. Some were media startups, some […]