Israel-based performance network Matomy has scrapped plans to raise about $100 million in a London Stock Exchange public offering that would have valued the company at around $400 million. The withdrawal was motivated in part by a “technicality” of London IPOs that requires at least a quarter of shares to be claimed by investors in the […]
Although the performance-based pay-per-call model is not new, there is renewed interest from publishers due to the ubiquity of mobile and new experimentation in ad formats. Twitter last week, for instance, revealed plans to serve direct-response marketers through beta tests with brands for click-to-call functionality, as first reported by Digiday. At its most basic, the […]
Israel-based performance network Matomy on Monday signaled its intent to go public in a letter filed with the London Stock Exchange. As we noted earlier, the company aims to raise $100 million at a valuation of around $400 million. The filing also revealed Matomy has 388 employees, and more than 1,500 clients. Matomy’s business is […]
Tel Aviv-based CPA network Matomy Media Group has purchased MediaWhiz, a U.S.-based direct response marketer that operates the second-ranked affiliate network. The acquisition brings together two big online direct marketing players, and expands Matomy’s U.S. footprint. Purchase price and other terms weren’t disclosed for the deal, which closed on December 31 For Matomy, the deal […]
