Comcast Taps Mediaocean To Manage Broadcast Partners' Ad Sales Workflow
Mediaocean, fresh from striking a collaboration with digital video rights manager FreeWheel for handling Aol’s ad inventory across TV and online, has just netted an even bigger assignment – Comcast. The media buying workflow software company will be in charge of processing ad buys for Comcast AdDelivery, the cable operator’s cloud-based tool for distributing spot TV. It’s […]
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