• PROGRAMMATIC I/O //
  • AdExchanger Awards //
  • Industry Preview //
  • About Us //
  • Contact Us

  • AdExchanger.com

  • Menu
    • Advertiser
    • Publishers
    • Content Studio
    • Platforms
    • Mobile / Cross-Device
    • Data
    • Commerce
    • Investment
    • Agencies
    • TV and Video
    • Politics
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Content Studio
    • Comic Strip
  • Resources
    • Resources
    • Newsletters
  • Events
    • PROGRAMMATIC I/O NY 2019
    • Industry Preview 2019
    • PROGRAMMATIC I/O SF 2019
    • AdExchanger Awards
    • All Events
  • Podcast
    • AdExchanger Talks
    • The Big Story
  • Careers
  • Search
Connect

»Matt Minoff

Is Efficient Market Pricing Possible?

“The Sell Sider” is a column written by the sell side of the digital media community. Today's column is written by Matt Minoff, senior vice president and chief digital officer at Meredith Corp. In an efficient market, pricing incorporates and reflects all relevant information. Advertisers should pay the least amount necessary to generate the greatest... Continue reading »
by AdExchanger // April 12th, 2018 //
»

Get AdExchanger Newsletters

The Big Story

Keep Up With The Latest News

A weekly podcast featuring a roundtable discussion on the week's top news stories.

Subscribe
 

Popular today on AdExchanger

  • Popular
  • Today Week Month All
  • With Ads In Place, Google Takes Training Wheels Off AMP
  • Dun & Bradstreet Acquires Lattice Engines, Because CDPs Aren’t Just For B2C
  • Salesforce And Adobe Lead Forrester DMP Wave With Embrace Of Privacy
  • What Buyers Must Know About Google’s Auction Updates: A Publisher’s Perspective
  • The DSP Market Shakeup Starts To Settle In Latest Advertiser Perceptions Report
Ajax spinner
  • Privacy Policy //
  • Contact Us
© 2019 Access Intelligence, LLC - All Rights Reserved