• PROGRAMMATIC I/O //
  • AdExchanger Awards //
  • Industry Preview //
  • About Us //
  • Contact Us
  • AdExchanger.com

  • Menu
    • Advertiser
    • Publishers
    • Content Studio
    • Platforms
    • Mobile / Cross-Device
    • Data
    • Commerce
    • Investment
    • Agencies
    • TV and Video
    • Politics
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Comic Strip
  • Resources
    • Resources
    • Newsletters
  • Events
    • Industry Preview 2019
    • AdExchanger Awards
    • PROGRAMMATIC I/O SF 2019
    • PROGRAMMATIC I/O NY 2019
    • All Events
  • Podcast
    • AdExchanger Talks
    • The Big Story
  • Careers
  • Search
Connect

»Matt Minoff

Is Efficient Market Pricing Possible?

“The Sell Sider” is a column written by the sell side of the digital media community. Today's column is written by Matt Minoff, senior vice president and chief digital officer at Meredith Corp. In an efficient market, pricing incorporates and reflects all relevant information. Advertisers should pay the least amount necessary to generate the greatest... Continue reading »

by AdExchanger // April 12th, 2018 //
»

Get AdExchanger Newsletters

DTC Programmatic Essentials

PROGRAMMATIC I/O San Francisco
Get Educated April 29-30, 2019

Learn how direct-to-consumer (DTC) brands are executing their vision with today's latest programmatic strategies and tools.

Sign Up
 

Popular today on AdExchanger

  • Popular
  • Today Week Month All
  • Third-Party Data Is A Bad Habit We Need To Kick
  • Inside Xandr’s Pitch To Agencies
  • The Trade Desk Train Is Still Picking Up Speed With 55% Revenue Growth
  • Verizon-Backed Visible’s CMO Is Getting Millennials To Leave The Family Plan
  • YouTube’s Latest Brand Safety Scare Is Very Different From 2017
Ajax spinner
  • Privacy Policy //
  • Contact Us
© 2019 Access Intelligence, LLC - All Rights Reserved