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»Matt Minoff

Is Efficient Market Pricing Possible?

“The Sell Sider” is a column written by the sell side of the digital media community. Today's column is written by Matt Minoff, senior vice president and chief digital officer at Meredith Corp. In an efficient market, pricing incorporates and reflects all relevant information. Advertisers should pay the least amount necessary to generate the greatest... Continue reading »
by AdExchanger // April 12th, 2018 //
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