OPINION: Data-Driven Thinking
What’s Old Is New Again: Eliminating Marketing On Autopilot And Going Back To Basics
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Matt Zeiger, VP of Technology, Adlucent. Last year, while I was working at a different marketing agency, I was sitting across from a team of paid social media buyers, talking […]
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