“This year is going to be a big one for the ad tech industry from a privacy perspective,” says Joe Jones, director of research and insights at the International Association of Privacy Professionals.
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Privacy Trade War The EU struck down the US-EU Privacy Shield, the transatlantic data-sharing framework. More than 5,300 companies, most of them small or medium enterprises, rely on the Privacy Shield, and will now need additional contractual agreements directly with users to continue using […]
