At M&C Saatchi Mobile, a senior media planner who once created up to 25 reports per week coded a solution to generate those reports from Excel with just a click. The move saved the planner about an hour and a half per week, and now the code is scaled for others to use. The planner […]
M&C Saatchi Mobile may be a mobile agency, as its name clearly denotes, but it’s got more than mobile on the brain. “We’re focused on leveraging our client data and adding first-party data to programmatic capabilities to target users with mobile at the center,” said Eric Mugnier, SVP for North America at M&C Saatchi Mobile. “The […]
Twitter’s acquisition of mobile ad exchange MoPub adds a new layer to its strategy. In addition to selling native ad units, Twitter will become a seller of standardized mobile ads as well — perhaps with its own user data thrown into the mix. “Buying MoPub reclassifies Twitter beyond a social platform, or even a broadcast […]
Seven-year-old mobile agency M&C Saatchi Mobile offers strategic consulting, mobile production, and mobile paid media services. The London-based firm, part of independent agency network M&C Saatchi, employs about 75 staff, and its paid media efforts are focused on direct-response campaigns. Eric Mugnier came to New York in 2011 to open M&C Saatchi Mobile’s first US […]
