MGM Resorts International needed to revamp its go-to-market strategy. The hospitality company, which owns hotels along the Las Vegas Strip such as the Bellagio, MGM Grand, The Mirage and Mandalay Bay, as well as properties across the globe, was operating competing media plans for each hotel brand. “We’ve always gone to market as individual resorts,” […]
As EVP of performance marketing for Interpublic Group’s MRM//McCann, it’s in Subu Desaraju’s purview to crack marketing cloud complexities in client deployments. Adobe, Oracle, Salesforce, IBM and Nielsen all built marketing clouds via acquisition, but with these ongoing investments come challenges around data interoperability and overall efficiency across their stacks. Although a number of platforms […]
The next billion weigh heavily on the mind of agencies and the brands they represent. “There are roughly 1 billion people online on planet Earth. By 2017, the next billion will be there – and mobile phones are the primary means of making this happen,” said Mike Parker, McCann Worldgroup’s global chief digital officer. He was […]
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Kyle Barber, SVP Global Performance Lead at McCann Worldgroup. The holidays are a wonderful time to catch up with family, unwind, eat a little too much. Yet all I’ve been hearing […]
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Kyle Barber, SVP Global Performance Lead at McCann Worldgroup. While on vacation in Turkey this past week, I vacillated between aimlessly wandering the streets one day to carefully researching the possibilities […]
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Kyle Barber, SVP Global Performance Lead at McCann Worldgroup. Wouldn’t it be great if there were one simple metric that neatly measured the effectiveness of all social media advertising and […]
“Data Driven Thinking” is written by members of the media community and containing fresh ideas on the digital revolution in media. Today’s column is written by Marc Schwartz, who is EVP, Global Director of Performance Analytics at McCann Worldgroup. Advertising has always been about change. Evolving communication technologies are the most recent drivers of this change. These […]
The ad sector’s creative apparatus has a good deal of work cut out before it wraps its head around data to the extent media and digital agencies have. But to hear some tell it, analytics – or “insights” as many prefer – has begun to permeate campaign ideation. In Cannes last week, AdExchanger talked with […]
