McCormick

BuzzFeed is sticking to its conviction that journalism is old news and influencer-led video and generative AI are the future.

Recently, McCormick brand Frank’s Redhot placed banner ads inside Basketball Battle, a free-to-play 2D basketball game developed for mobile devices. A proprietary metric from Frameplay, an in-game advertising company which uses computer vision to measure the viewability of in-game ads, monitored how long the ad remained visible to the player and compared these results to attention metrics for more established channels like social media.

Pinterest would’ve had a pretty decent first quarter if it wasn’t for … the coronavirus, of course. But engagement is at an all-time high, and the immediacy of what people are searching for is changing, said Arthur Sevilla, Pinterest’s head of global vertical strategy. The shift first became noticeable in early April. “It’s gone from […]

McCormick, the 130-year-old seasoning manufacturer, worked together with  BuzzFeed’s food publication Tasty to co-develop Tasty-branded seasonings. For BuzzFeed, selling co-branded products is a revenue opportunity that supplements its ad business. For McCormick, which usually sells in supermarkets, it’s an opportunity to reach millennial chefs and to directly get both customer data and distribution – usually […]

Spice manufacturer McCormick’s online ads draw in consumers with recipes that include unexpected but on-trend pairings, like a Greek yogurt taco dip. But creating many versions of online ads ran up costs with its creative agency. “We would get very targeted with our media campaigns, and we wanted our creative messaging to follow suit,” said […]