Breaking: Nielsen Wins Back Its Accreditation For National TV Ratings
Nielsen has re-earned its accreditation from the Media Rating Council for national TV ratings. But will Nielsen be able to regain the industry’s trust before it’s too late?
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Nielsen, Comscore And VideoAmp CEOs Debate Measurement At IAB ALM
What happens when the CEOs of Nielsen, Comscore and VideoAmp walk into a bar? … is nearly a joke you could have told on Tuesday. That’s when David Kenny, Nielsen’s CEO; Bill Livek, chief exec at Comscore; and VideoAmp CEO Ross McCray took to the stage at the IAB Annual Leadership Meeting to talk measurement […]
Tagged in:- alternative measurement
- audience measurement
- Bill Livek
- comscore
- cross-platform measurement
- cross-screen measurement
- CTV measurement
- data validation
- david kenny
- featured
- IAB ALM
- IAB ALM 2022
- measurement currencies
- Media Rating Council
- media transparency
- MRC
- nielsen
- ross mccray
- The Great Measurement Debate
- third-party accreditation
- VideoAmp
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OPINION: On TV & VideoWithout Equivalized Metrics Across TV, CTV And OTT, Publishers Are Flying Blind
There are many business questions that publishers need to ask as they try to optimize viewing in an increasingly complex distribution ecosystem. Answering these questions requires transforming the metrics that owned apps and distribution partners provide into equivalized minutes and demographics, writes Joan FitzGerald, founder of Data ImpacX.