mec north america

The same rules in life apply to beacon advertising programs: Don’t be annoying or people are going to leave the party. “You’d just delete the app if you got seven push notifications in one place,” said Rachel Pasqua, practice lead for mobile and emerging technology at MEC Global, North America. “We’re speaking as an agent […]

“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Hilary Kolman, director of analytics and insight at MEC North America. There has been a clear shift in digital ad technology during the past several years, with firms that […]