media buying

AI in advertising has gone from a buzzword to a full disruptor in what feels like just a few months. If CES was any indication, there is no sign of this slowing down.

A DSP, an SSP, an agency and a publisher walk into a room. Believe it or not, that isn’t the lead-in to a bad joke. It’s the model used by Medialive, a new AI startup that brings media buyers, sellers and vendors together to collaborate directly in a shared (digital) space. Joe Prusz, former CRO […]

CTV has become a powerful full-funnel channel, attracting advertisers of all sizes – and the momentum isn’t slowing.

CTV ad spend is projected to rise another 16% this year to $26.6 billion, according to the IAB. But with rapid growth comes complexity. Advertisers now face a maze of platforms, apps and channels, each with different buying models, audience access and inconsistent measurement. For SMBs without large teams or budgets, this fragmentation is especially challenging to navigate.

What does it feel like to be a media buyer and planner in 2025? That question launched a fascinating “Ask Me Anything”-style discussion at Cynopsis ScreenShift in New York City on Tuesday.

Long-time ad tech exec Jeffrey Hirsch takes the reins of QuantumPath, a media-buying platform that uses AI to help with planning and campaign creation.

Television advertising has undergone a remarkable transformation in recent years, with connected TV (CTV) emerging as a powerful channel for marketers seeking the impact of traditional television with the precision of digital targeting.

For advertisers, the holiday season poses an optimal opportunity to reach a new and broader audience, boost sales and foster brand loyalty with customers. And this season, CTV should be a core area of focus.

Curated deals were once seen as a smart way to bring structure to programmatic chaos. Today, they’ve become table stakes.

Open Intelligence is WPP’s Media’s new solution to help advertisers make sense of their data and use it in more ways, with a longer-term goal of decentralizing data.

Where principal media has gone wrong is that buyers have commoditized it due to an overreliance on vanity metrics in contractual agreements.

What does it take to serve midsize brand clients? How is AI transforming media buying? And why, for the love of god, is measurement still so messed up? Mediastruction CEO and Founding Partner Marilois Snowman has a few thoughts.

Omnicom saw 5.2% organic revenue growth, or $178.7 million YoY, in the first quarter of 2023. The agency holding company reported total revenues of $3.44 billion, with net income up by 30.9% to $227.5 million, according to the company’s earnings call Tuesday.

“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video.  Today’s column is by Pam Zucker, SVP and head of marketing at Amobee.  In a recent interview, IAB CEO David Cohen challenged advertisers “to rethink how they buy television.” He highlighted the dramatic change in consumption since the onset […]

“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video.  Today’s column is by Chris Maccaro, CEO of Beachfront.  “TV is dead. Streaming is the future.” Chances are you’ve heard these statements many times over the last 20 years – and neither of them is true. Yes, linear cable TV […]

“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Ben Antier, co-founder and chief product officer at Publica. 2020 is shaking our society to its core. While health and social justice remain priorities for all of us, we are also facing significant challenges […]

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Rémi Lemonnier, co-founder at Scibids. Intelligence, success and even survival are often determined by one’s ability to adapt to change. The current crises caused by the COVID-19 pandemic and protests […]

M&A is at an all-time low due to coronavirus fears, but some deals are getting done even in challenged sectors. On Tuesday, Bain Capital divested itself of SRDS, a 101-year-old business within Kantar that compiles contact info, audience insights and ad rates for more than 6,700 B2B and consumer-facing US-based traditional media sources. The acquirer […]

It’s taken longer for real-time auctions to make their way into the app world than on the web. But programmatic is finally starting to take hold and change the way developers buy media thanks to several parallel trends. And a new crop of opportunistic startups is emerging to help developers take advantage of the shift […]

Facebook is giving advertisers a bit more control over how they buy in-stream video ads within the news feed, through Audience Network and on Watch, its newly launched video tab. In the past, advertisers that wanted to purchase in-stream placements delivered into ad breaks were required to run them in the news feed. Starting Thursday, […]

XAd only wants advertisers to get paid if someone actually walks in the door. On Thursday, the location-based mobile ad network said it would allow brands to transact on a cost-per-visit (CPV) basis. Advertisers will be able to make media buys based on foot traffic-related KPIs and only pay for performance. It’s an appealing proposition […]

Instagram announced Tuesday that it’s opening up its advertising Partner Program to a new category of member: media buyers. The program today is comprised of a set of about 50 vendors certified for Instagram’s ad tech, content marketing and community management services. Bringing media buying services into the fold is the natural next move for Instagram […]

Brands are on the constant hunt for engaged audiences. It’s why they attend upfronts for television, NewFronts for digital, future fronts for programmatic, podcast upfronts for audio – and, now, AppFronts for apps. General Electric hosted its first AppFronts on Tuesday in New York City, gathering together an audience of brands and agencies for an event […]

Since its IPO in September – in which its share price more than doubled from $29 to $62 – media buying platform provider Rocket Fuel has pretty much shot the moon. In November, during its premier quarterly earnings disclosure, it reported top-line revenue growth of 132% and customer expansion from 406 in Q3 2012 to […]

Our series continues as AdExchanger reached out to several executives from the agency side of the ecosystem and asked the following question: “Given the increasing complexity of ad technology needed to service clients – particularly in digital media buying -, and ad tech companies need to build a service layer to activate its tech, where […]

Of many holy grails, the one involving effective cross-channel, digital media buying (let alone traditional channels) seems to remain elusive for the most part. Sure, you can capture a few search-ers who are showing intent for a blue Buick and then retarget them through display ad exchanges, but that’s hardly the scalable motherlode for effective […]

The 2012 version of the AdExchanger.com “predictions” piece comes with a twist as a selection of industry execs offer their thoughts on the following question: “What’s going to happen next year in advertising that hasn’t happened before? And why?” Neal Mohan, VP, Display Advertising, Google, offers his views. I’m excited about a ton of things, […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. The Latest Yahoo! Rumors! With rumors swirling that Microsoft is huddling with private equity firms to acquire Yahoo!, The Business Insider’s Henry Blodget says that estimates on the price are being purposefully lowered “to condition Yahoo’s shareholders to expect very little…in the hope that […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Meeker Internet Trends Wall Street oracle Mary Meeker still has her Internet Trends report on her to-do list even though she joined venture firm Kleiner Perkins recently after a long stay at Morgan Stanley. Meeker and company have cranked out the latest edition of […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Efficient Frontier Buys Agency Efficient Frontier is starting to look like an ad agency holding company with its acquisitive ways. The search marketing platform – and display and social, too – announced the acquisition of Australia’s Downstream Media after having purchasesd social agency Context […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Paywalls Improve Traffic? Journalism.co.uk reports from the World Editors Forum in Vienna and relates a story from New York Times Assistant managing editor Jim Roberts who says the NYT’s paywall is NOT driving away traffic. In fact, unique users to the NYT’s website in […]