media buying

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Ad Network And Publishers In Mediaweek Following last week’s article in which Mediaweek reporter Mike Shields identified several publishers who claimed that ad network, InterCLICK, had misrepresented their inventory, this week, each is given the Mediaweek microphone to state their case. Read more. InterCLICK […]

“Data-Driven Thinking” is a column written by members of the media community and containing fresh ideas on the digital revolution in media. Today’s column is written by Ajay Sravanapudi, CEO at LucidMedia. Since I run a venture-backed company, I spend more time with venture capitalists than any sane person should.  Of late, one topic keeps […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Signs Of Life The Wall Street Journal’s Emily Steel notes that Internet ad spending has re-started its growth trajectory according to new figures from the IAB and Pricewaterhouse Coopers as Q4 2009 spending increased 2.6%. The numbers still pale in comparison to TV dollars […]

AdExchanger.com reached out to members of the digital advertising ecosystem to explore transparency and the role of exchanges, buyers and sellers of online media and their intermediaries. AdExchanger.com welcomes your comments at the end of this post. The question is as follows: Regarding the recent dust-up between an ad network and several publishers as highlighted […]

Following up Merkle’s presentation at the NexTargeting event hosted by [x+1] in March, demand-side platform, [x+1]. announced a broad partnership with customer relationship marketing agency, Merkle, as “the two companies will provide marketers with a truly integrated, analytics-based multichannel approach to customer acquisition.”  Read the release. John Nardone, Chairman and CEO of [x+1], discussed the […]

Will Margiloff, Chairman of Netmining and co-CEO of Innovation Interactive, discussed Netmining’s new SiteInsights product which provides audience insights for a marketer’s campaigns. Read more. AdExchanger.com: Given Netmining’s terminology around “scoring,” do you see the Netmining SiteInsights platform as a solution for lead generation marketers, in particular? WM: We are clearly focused on direct response […]

Jeremy Helfand, EVP and Chief Sales Officer, at United Online, discussed the company’s new audience-buying platform – Adcurate – which enables audience buying of United Online properties. AdExchanger.com: How will United Online differentiate from competitors such as Fox Audience Network with the Adcurate™ platform? JH: Adcurate is intensely focused on audiences – who they are, […]

“Data Driven Thinking” is a column written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Rob Leathern, CEO of XA.net, a demand-side platform. The companies like ours that started looking at the buying-side opportunity in display in 2007 were encouraged by what […]

Adgregate Markets announced a new partnership with rich media advertising provider, PointRoll, which will embed Adgregate’s Shop Ads e-commerce technology within PointRoll ads. Read the release. Adgregate Markets CEO Henry Wong discussed the partnership and its attribution capabilities. How does the integration work of Adgregate Markets technology into PointRoll technology? Adgregate’s suite of APIs and […]

Josh Shatkin-Margolis is CEO of Magnetic, a search retargeting technology company. AdExchanger.com: You touched on it in our interview around your recent funding. What problem is Magnetic looking to solve? Targeting advertisements to visitors of websites without direct knowledge of user intent is difficult. Many targeting and data companies lack transparency in customer segmentation. To […]