Ari Brandt is CEO of Linkstorm, an online advertising technology company. AdExchanger.com: Why are brand marketers attracted to Linkstorm‘s technology? AB: Measurable performance. Brand marketers require greater return from their campaigns and can’t rely on “soft metrics” like engagement and awareness anymore. In this economy, there’s too much pressure to demonstrate real ROI. What attracts […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Razorfish CEO On Acquisition CEO Bob Lord of Razorfish tells David Kaplan of PaidContent.org that he expects to fill a clear niche within VivaKi and believes that collaboration between Razorfish, Starcom MediaVest Group and ZenithOptimedia is logical. But, he expects to maintain a wall […]
Paul Cimino is CEO of Brilig, a data optimization platform. AdExchanger.com: What is Brilig? Do you consider it a technology or services company? Gotta ask – what does the name mean? PC: Brilig is a technology company with a patent pending process for data integration that provides advertising data and analysis capabilities to online publishers, […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Adgregate Markets Selling Domain: adexchange.com In an AdExchanger.com exclusive, Henry Wong, CEO of Adgregate Markets (AdExchanger.com Q&A) said the Company is selling the domain “adexchange.com“. Wong said, “Adgregate Markets is divesting non-core assets, which includes AdExchange.com, that are non-essential to its core ShopAds business.” […]
Read all about it. It’s official today – Publicis has acquired Razorfish for $530 million: Bloomberg, Agence France Presse, The Wall Street Journal, Publicis release (PDF en Francais), and The New York Times. According to Bloomberg, “Razorfish will continue to operate under its own name, and will remain Microsoft’s ‘agency of record’ for online advertising […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Murdoch Turning To Subscriptions Building on recent comments by Rupert Murdoch that news may need to switch to a subscription model quickly, one of Murdoch’s properties, London’s Sunday Times, will either be turned to a subscription model or something closer to a pay-per-view/micro-transaction system […]
Omar Tawakol is CEO of BlueKai, an online data exchange. AdExchanger.com: Regarding your new BlueKai Certification Program, ad networks and buying platforms must be excited – you’re performing lead gen for them, are you not? What is BlueKai getting? OT: Yes, the new program is definitely designed to drive agency leads directly to our partners. […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. $12.5 Million For MediaMath MediaMath announced today (Release here.) that it has rung the register and collected a cool $12.5 million to drive “continued expansion — with a focus on technology research and product development, executive and staff recruitment, tactical acquisitions, and geographic expansion.” […]
Tara Walpert Levy is President of Visible World, a provider of targeted television solutions. AdExchanger.com: What momentum has Visible World seen in 2009 for itself as well as its clients? TWL: Visible World’s business is up substantially in 2009, despite the tough economic environment. While many advertisers are cutting back on TV advertising, they are […]
Andy Cocker and Martin Kelly are co-Founders and Managing Partners of UK-based, Infectious Media Ltd. AdExchanger.com: How does the UK advertising marketplace perceive exchanges today? What can be improved? IM: There’s still a lot of misinformation being peddled in the UK around Ad Exchanges. Some of this comes from Networks who probably feel that exchanges […]
Demand-side platforms are becoming the rage. Whether you’re creating an agency platform strategy or offering white-label solutions for all ad buyers including ad networks, agencies or directs. So, what’s driving the media buying platform trend and when will Nintendo release its console version? I’ll leave the Nintendo version alone for now (Imagine “Dance Dance Revolution” […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. The TV Upfront Show Turning To Exchanges? The heavily-publicized TV upfront “show” is winding down according to Anthony Crupi of MediaWeek and media chiefs are P.O.’d. Quoting an unnamed ad boss at a media company, presumably a network, the agencies were working hard to […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Digital GRPs for Brand Marketers Comscore and Microsoft announced today that they are “develop[ing] a digital media planning solution, named the Reach and Frequency Planner (RF Planner), which will allow brand advertisers to predict reach, frequency and audience composition at the ad placement level.” […]
Paul Martino is CEO of Aggregate Knowledge, a buy-side optimization platform. AdExchanger.com: What does the new Aggregate Knowledge (AK) Audience Discovery Platform do for advertisers and agencies that they can’t do today? AK’s Audience Discovery Platform delivers real-time, simultaneous optimization of inventory, audience, and creative. Inventory is optimized by determining which individual sites, ad networks, […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Search Retargeting Just Got Bigger Details on the forever imminent “Microsoft/Yahoo search deal” should happen today and AdAge claims that Yahoo! will run search ad sales for both companies. Also of note, according to AdAge’s Michael Learmonth, Yahoo!’s search retargeting product will now incorporate […]
Konrad Feldman is CEO of Quantcast, an online advertising solutions company. AdExchanger.com: Overall, what industry-wide trends are you seeing across your product lines in 2009? KF: From our vantage point we are seeing tremendous energy by brand advertisers and their publishing partners to unlock the value of real-time audiences. At the end of the day, […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. TV Needs To Sell In Real-Time The Wall Street Journal’s Suzanne Vranica and Sam Schechner are reporting that the TV upfront for the four big networks is going to crater a whopping 10-15% – at least – as buyers like HP (quoted for the […]
Scott Knoll is SVP of Display Media for Datran Media, a digital marketing technology company. AdExchanger.com: What trends is Datran Media seeing from its digital media clients in 2009? SK: Datran Media monitors and reports on trends across media clients and advertisers, including responses to our annual industry survey. One of the biggest trends we […]
Scott Portugal is SVP, Global Business Development at TRAFFIQ, an online advertising marketplace. AdExchanger.com: Discuss the momentum for TRAFFIQ in 2009. What’s going on right now? SP: What isn’t going on! Obviously, the announcement yesterday of our strategic partnership with Havas Digital is big news. We’re extraordinarily excited about the chance to work with an […]
Chris Hulse is CEO of Inflection Point Media, a business-to-business ad network. Any current trends that you can share in Inflection Point Media‘s B2B ad network business – strengths, weaknesses? And, have publisher CPMs cratered like they have in the B2C world? Inflection Point Media’s complete focus on the SMB market has been our strength. […]
Is Twitter about to add contextual advertising? Seems like it as Twitter-watching AdRants noticed a well-known, beta tester checking out (and tweeting about) the new ad functionality – The New York Times’ Saul Hansell. Hansell tweets: “My last tweet was testing a new ad system that looks at what you Tweet about (like movies or […]
Rob Leathern is CEO of CPM Advisors. AdExchanger.com: CPM Advisors… so I take it you believe the CPM is not dead? RL: CPM Advisors (“CPMa”) typically works with advertisers who are optimizing to a CPA or CPC metric, but realize that they cannot get volume and scale unless they can tap into CPM advertising options. […]
It’s that time again – let’s predict the future! One of the key areas in which technology is affecting online media is in publisher yield optimization. In little over a year, companies like The Rubicon Project, AdMeld, PubMatic, YieldBuild and others have solidified the position of the yield optimizer in the online display advertising ecosystem […]
Tim Ogilvie is CEO of AdBuyer.com, an online media buying platform. AdExchanger.com: What is AdBuyer.com and how did it begin? TO: AdBuyer.com is a media buying and optimization platform for auction-based media. We provide a full suite of tools to help online marketers understand how their online advertising is performing and what they can do […]
As the technology mashup evolves in digital advertising, the effective management of data is bringing increasing transparency and control for buyers and sellers of online media. ROI, CPA, CPM, KPI, CTR – a rapper’s dream! – and other acronyms abound as we quantify the ongoing optimization of media. But, where is the user in all […]
David Smith is CEO of Mediasmith, a digital advertising media agency. AdExchanger.com: What trends can you share with us regarding the media buying you’re doing on behalf of clients today? DS: There is a lot of change happening in the area of digital media strategy, planning and message distribution. Please notice that we’ve walked away […]
At yesterday’s Digiday Networks conference in New York City, members of “The Next Generation Ad Network” panel prognosticated on the future of the network model, pre-cursor to the exchange. Bant Breen, President of IPG’s Initiative Worldwide added his insight on ad networks as well as a bit more detail on Cadreon, the latest entrant in […]
Don Mathis is CEO of Epic Advertising, an online performance marketing company AdExchanger.com: How has Epic Advertising fared during the economic downturn? Please share any strengths or weaknesses you’re seeing. What types of client campaigns are thriving – or not? How is creative evolving? DM: Epic Advertising has fared well due to our fundamental performance-based […]
Barry Lowenthal is President of kirshenbaum bond + partners‘ The Media Kitchen. AdExchanger.com: Why will measuring effectiveness as well as understanding how to monetize “earned” or social media be a key for advertising in the future? BL: Measuring effectiveness of social media is critical, if simply because money flows to the most measurable media. It’s […]
Joe Zawadzki is CEO of MediaMath, a media trading solutions provider. AdExchanger.com: When “last we left” MediaMath, the New York Times had just featured you. What’s been happening over the past 9 months? Any updates you can share about traction, product line, etc.? JZ: We’ve been fortunate to continue our two-year consistent growth trajectory, despite […]
