“the executioner” opinion expressed below is written by Natalie DiBerto, Lead, Account Services, ATOM, at Razorfish. Advertisers often feel their brand is their most valuable asset and spend lots of time, effort and money to build and maintain it. Of course an advertiser would know their audience, right? Right, but the real question is if […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Omnicom Reports; Acquisitions Imminent? Agency holding company, Omnicom Group, reported Q4 earnings yesterday. Profit fell, but hey, there’s profit ($229.6 million worth). Organic revenue fell – but not as much as analysts expected. Read more from AdWeek. Also, it looks like Omnicom is on […]
David Kenny is Managing Partner of VivaKi, which combines the media and digital assets of the Publicis Groupe including Starcom, Zenith, Mediavest, Optimedia, Digitas, Razorfish and Denuo. AdExchanger.com: Everyone is talking about how agencies need to evolve media buying. Every major holding company has announced a media trading desk strategy. What areas of the workflow […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. DSP Revenues Power Higher It’s happened again! Another private ad tech company is reporting its financial progress – this time it’s demand-side platform [x+1]. The company said in a release, “Fourth quarter revenue increased 62 percent over the same period in 2008, while revenue […]
“Data Driven Thinking” is written by members of the media community and containing fresh ideas on the digital revolution in media. Today’s column is written by Zach Coelius, CEO of Triggit, an online advertising technology company. Last week the folks at Admeld threw a tremendous event on the topic of Real-Time Bidding (RTB) at the […]
AdSafe Media recently released its first Safety Report that showed – when looking at display ad media across its platform – “58% of network traffic was ‘invisible’” and “29% of traffic was served to sites featuring UGC” among many data points. Read the release (PDF). And, you can download the report here (PDF – signup […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Google Display Starting To Pump In a BusinessWeek article by Douglas Macmillan, Doug Anmuth of Barclay’s Capital tells BW, “Display ads are likely to contribute a little more than $1 billion, or about 4% of Google’s (GOOG) total sales this year—an increase of as […]
Resonate Networks announced that it has launched attitudinal targeting in a release on Wednesday. AdExchanger.com discussed the new targeting capabilities with Resonate Networks’ CEO Bryan Gernert. AdExchanger.com: Given the rich sources of social data available today, how important is social media to creating Resonate’s dataset? Or, is it important? BG: While social data is important […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. AOL Reports For The First Time AOL reported its 4th quarter 2009 earnings and among the takeways, “Domestic display revenue grew year-over-year for the first time in 8 quarters.” Get the Investor Relations Presentation (PDF) here. ClickZ’s Christopher Heine looks deeper into the earnings […]
“Data Driven Thinking” is a column written by members of the media community and containing fresh ideas on the digital revolution in media. Today’s column is written by Brad Terrell is VP and General Manager of Digital Media at Netezza, a data warehouse and analytic appliances company. Agency holding firms face significant strategic and operational […]
