Petsky Prunier provided investment banking services in today’s announced acquisition of ClearSaleing by GSI Commerce. Sanjay Chadda, Partner & Managing Director at Petsky Prunier discussed the transaction. AdExchanger.com: How long was the deal in the making? What’s your view on M&A momentum currently? SC: As a high profile company and given its #1 ranking in […]
Peer39 announced today that it has integrated its semantic targeting technology into Rubicon Project‘s REVV platform. From the release, “This partnership will also allow the more than 600 demand sales channels (ad networks, exchanges, DSPs, etc.) that transact in the Rubicon Project’s REVV Marketplace to optimize their display advertising campaigns based on Peer39 cookie-free semantic […]
“The Debate” is a column focused on the current debate around ad targeting and consumer privacy. Today’s article is written by Russell Glass, CEO, Bizo. This article is about the importance of transparency. In that vein, let me start out by saying that I am the CEO of a company that specializes in business audience […]
“Data Driven Thinking” is written by members of the media community and containing fresh ideas on the digital revolution in media. Today’s column is written by Matt Shanahan, SVP of Strategy for Scout Analytics. Engagement is the unit of monetization in the ad world, yet engagement is not what is bought and sold in online […]
Last Thursday Brand.net announced the launch of “MFP On Demand, the demand-side interface to its Media Futures Platform, in partnership with Digitas and one of its largest customers.” Read the release. Brand.net COO Andy Atherton discussed the new platform and its implications for the company as well as the futures and market concepts. How will […]
“Networking” is written by members of the online advertising network community. Today’s column is written by John Garber is VP, Business Intelligence, Lotame Solutions, Inc. Much has been said recently about new and as yet unrealized data opportunities for publishers. Many companies are knocking on the doors of publishers and peddling our DMPs, SSPs, and […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Rothenberg Unloads On “Spy” Story Creators In the USA Today, Internet Advertising Bureau (IAB) chief Randall Rothenberg makes it clear that his organization doesn’t support the recent “spy” case introduced by The Wall Street Journal. He writes, “A wild debate is on about websites […]
Vikram Sharma is CEO of ShopLocal, a multi-channel online services company. AdExchanger.com What problem is ShopLocal solving today? VS: ShopLocal solves the problem of achieving in-store traffic toward key promotions and deals in an age where consumers have multiple options to purchase that don’t require them to actually physically visit their local Walgreens or JCPenney. […]
“Ad Agents” is a column focused on the agency-side of the digital media community. Matt Greitzer is the Co-Founder of Accordant Media, a media buying and optimization company. “What do agencies do, anyway?” In my twelve years in the agency business I never heard this phrase posed to me directly (though I often felt it […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Mobile Ad Network Gets $8 Mil Mobile ad network InMobi announced that it has raised $8 million in Series B round financing from existing investors Kleiner Perkins Caufield & Byers and Sherpalo Ventures. Tricia Duryee of MocoNews writes, “The round will help pay for […]
