Megan Pagliuca is Senior Director of Professional Services of Yahoo!’s Right Media. Data-driven buying should be an integral component of every agency’s media plan, but using a technology platform as a central media trading arm is only the first step in designing a data-driven strategy. It is important to take a holistic approach and leverage […]
Jeff Green, former COO of ad exchange, AdECN (which was purchased by Microsoft in 2007), spoke with AdExchanger.com about the funding of his new company, The Trade Desk. AdExchanger.com: What have you been up to since you left Microsoft’s AdECN? JG: Since nearly the day I left, I’ve been focused on creating a new company, […]
ContextWeb announced a partnership last week with publisher yield optimizer, PubMatic. Read the release. ContextWeb EVP Jay Sears addressed the new partnership as well the roll-out of real-time bidding on the ADSDAQ Exchange. Why expand the inventory for ContextWeb’s ADSDAQ Exchange with the PubMatic partnership? Additional inventory – in this case via PubMatic’s RTB – […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Yahoo! Display Strategy Localized Forbes’ Laurie Burkitt says that Yahoo! aims to maintain its lead as the top seller of online display advertising and will make local advertising a key component of its display strategy. Looking at areas of potential growth, Yahoo’s VP of […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. More Legislation Machinations MediaWeek’s Mike Shields looks at pending financial reform legislation that could provide enhanced powers to the U.S. Federal Trade Commission (FTC) around the use of data. Also Rep Rick Boucher is set to introduce legislation in the next few weeks but […]
AdExchanger.com recently asked several members of the advertising ecosystem about “Middlemen” and, specifically: “Are there too many parties trying to insert themselves into the online advertising value chain? How do you see this playing out?” The following contribution is an agency perspective from Nathan Woodman is the Managing Director of Adnetik, Havas’ Digital Trading Network. […]
AdExchanger.com recently asked several members of the advertising ecosystem about “Middlemen” and, specifically: “Are there too many parties trying to insert themselves into the online advertising value chain? How do you see this playing out?” The following contribution is an agency perspective from Michael Brunick, VP, Media Technology Director at IPG’s Mediabrands Worldwide, and part […]
X+1 announced that it has added new features to its demand-side platform. Read the release. X+1 CEO John Nardone discussed the recent updates to his company’s platform and demand-side platforms, in general. Why is a universal tag a step forward? Can you give some background as to what marketers have been used to? JN: Our […]
AdExchanger.com recently asked several members of the advertising ecosystem about “Middlemen” and, specifically: “Are there too many parties trying to insert themselves into the online advertising value chain? How do you see this playing out?” The following contribution is an agency perspective from MDC Partners’ Darren Herman, founder Varick Media Management & Chief Digital Media […]
“Data Driven Thinking” is a column written by members of the media community and containing fresh ideas on the digital revolution in media. Today’s column is written by Pascal Bensoussan, VP of Products at Aggregate Knowledge, a buy-side optimization platform. This is Part 1 of a 2-part series. In Part 1, I will make the […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Yahoo! And Right Media On RTB Given all the hubbub created by the articles in the Wall Street Journal and The New York Times and included AppNexus, Google and others, Yahoo! has responded with its real-time bidding thoughts via VP/GM Bill Wise who writes, […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. RTB, AppNexus, Ebay In NY Times It’s official. Real-time bidding is here as the digital media buying phenomenon is featured in an article by reporter Stephanie Clifford of The New York Times who says, “In the real-time process, billboard space would be auctioned off […]
“Data-Driven Thinking” is a column written by members of the media community and containing fresh ideas on the digital revolution in media. Today’s column is written by Ajay Sravanapudi, CEO at LucidMedia. “If it is in fact a hand puppet, which finger is the head of the pony?” This question nicely sums up the brand […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Brand Effectiveness Study On the Microsoft Advertising blog, Microsoft’s Head Of Research & Market Insights EMEA Anita Caras announces new research that looks at the effectiveness of brand campaigns in digital. The whitepaper looks at 20 campaigns across 4 EMEA countries and was done […]
TARGUSinfo and Demdex announced a partnership which integrates TARGUSinfo datasets into Demdex’s “‘Behavioral Bank’ [which is] full of robust user profiles with data captured from each client’s Web properties and third-party data purchases.” Read more. Dave Helmreich, VP AdAdvisor at TARGUSinfo, discussed the partnership, the company and trends in the data market today. AdExchanger.com: Why […]
Shawn Riegsecker is Founder & President of Centro, a media services and technology firm and makers of Transis, a media buying system. AdExchanger.com: Can you discuss the pivots in Centro’s business model since 2001? And how has it led today’s Transis offering? Centro’s vision is the same today as the day we started. Our whole […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Levy Discusses Publicis Checkbook At The Abu Dhabi Media Summit (location, location, location), Publicis CEO Maurice Levy reiterated his ad holding company’s position that it is open to buying digital media companies. Levy told the media – including BusinessWeek -, “We are in a […]
Argo Digital Solutions recently released rev. 2 of its rVue platform which enables the buying and selling of digital-out-of-home media through rVue’s exchange. Argo Digital Solutions’ Jason Kates discussed the rVue 2.0 and the digital-out-of-home market. AdExchanger.com: Since you last spoke with AdExchanger.com, you’ve come out with a new rev of rVue, your digital-out-of-home exchange. […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Please Be $100 Mil Or Less The Business Insider’s Nicholas Carlson reports that AOL divulged how much it can pay for any company in the ad tech space, or any other space for that matter, during the recent Credit Suisse conference in Florida. AOL […]
Brand.net, Vizu and Nielsen announced results of a new study that combined “online attitudinal and offline purchase data measurement, allowing brands to optimize media during campaigns to increase offline sales.” Read the release. Vizu CEO Dan Beltramo discussed the study and the opportunity in display for brand marketers. AdExchanger.com: The study was done across contextually […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Digital Revs Rising In WPP PaidContent’s Ingrid Lunden looks at WPP Group’s Q4 2009 and full-year earnings which were reported late last week. In addition to an uptick in overall revenue, WPP divulged, “New media sales accounted for 27 percent of the advertising and […]
Once again there was a strong turnout for a vendor-driven, industry event -this time courtesy of data exchange, eXelate, who produced, “Data Wars: The Publisher Strikes Back” at the Union Square W Hotel in New York City. A panel representing a broad cross-section of industry mucky-mucks tilting towards the publisher world was ably guided by […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Aegis Announces Its DSP In an article in New Media Age, agency holding company, Aegis, announced that it’s entering the agency demand-side platform/trading desk fray and its DSP will be ready in a “few months.” Carat MD Rob Horler tells NMA, “We’re building it […]
“Data Driven Thinking” is a column written by members of the media community and containing fresh ideas on the digital revolution in media. Today’s column is written by Mike Lewis, President and Co-Founder of Ad-Juster, an ad server discrepancy management company. Whether relaying target coordinates of hostile and friendly forces on a battlefield or passing […]
Rogier van den Heuvel is VP, Worldwide Sales, of messaging service and Amsterdam-based, eBuddy. AdExchanger.com: What’s the startup culture like in Europe – even Amsterdam, specifically? Are there hotspots? (i.e. like Silicon Valley in California) Is creating interest with venture capital firms a challenge? There is a thriving start up culture in Europe including tech, […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Publisher As Agency The Wall Street Journal’s Emily Steel covers publishing company, Meredith, and its recent transformation as, in part, a marketing agency. According to Steele, recent acquisitions by the venerable publishing company in the digital agency space has attracted business from Kraft Foods, […]
“Displaying Search” is a column capturing the intersection of display advertising and search marketing. Today’s column is written by Suman Basetty, Director of Product Management at Efficient Frontier, an online performance marketing company. Sophisticated online marketers want to know how their display and search ad spend are influencing each other, their conversion rates and, most […]
Netezza recently announced its Netezza TwinFin(i) Appliance which extends data warehousing capabilities and supports the company’s i-Class data analytics platform. (Read the release about i-Class.) The company’s products are gaining traction with digital advertising tech companies as requisite computational power rockets. Netezza’s Brad Terrell, VP and general manager of digital media, and Michele Chambers, director […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Yahoo! On Q1 2010 Barron’s Eric Savitz provides a bulleted list from the remarks made by Hilary Schneider, EVP of Yahoo! North America, at the Goldman Sachs Technology Conference in San Francisco. According to Savitz, Schneider said that the “rebound in brand advertising the […]
