media buying

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here.

Murthy Nukala is CEO of Adchemy, a demand-side buying platform. AdExchanger.com: What is “de-averaging” as it relates to digital advertising and how does Adchemy “de-average”?  Would you say “addressable media” is an equivalent? MN: De-averaging summarizes a trend toward increasing the relevance of digital advertising. Today’s dominant online advertising model primarily relies on a one-size-fits-all approach […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Impression-Level CEO Havas Digital Co-CEO Anthony Rhind talks with CMO.com about a range of digital issues for the agency and explains his agency’s views on media. Rhind says, “In terms of trading media in real time, we have been focused on how the evolving […]

The funding hit parade has not abated as Boson-based, OwnerIQ, a targeting platform that uses ownership data points to effect client campaigns, and Bizo, an online B2B advertising company that uses its “bizographic” magic to target b2b audiences across inventory sources. CEO Jay Habegger told AdExchanger.com that this this funding round wasn’t as hard as […]

Toby Korner is VP, Account Management at [x+1], which released a new CPG-focused product today (Release here. More here from AdWeek.) AdExchanger.com: Why offer a CPG product? Curious your thoughts on product development for this as I assume you see identified CPG as low-hanging fruit for a reason – perhaps for brand dollars? TK: You […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Vizu Raises $6 Million+ Down economy? Not so much in the ad tech world. Fresh from its AdExchanger.com Q&A, online ad effectiveness firm Vizu announced it has raised $6.75 million from a group of investors including “iNovia Captial and Greycroft Partners with participation from […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Publishers And The Agency DSP Web publishers fear agency demand-side platforms – that’s what the headline says anyway in a Mediaweek article by Mike Shields. Not all publishers were willing to go “on the record” for Shields regarding their concerns, but their hesitancy is […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Murdoch-Microsoft Machinations In an effort to undermine Google’s search dominance, Microsoft is reportedly in discussions with News Corp to be the only search engine allowed to index News Corp content. That’s over the top – let’s take it a step further. What if Microsoft […]

By Kent Wakeford, co-Founder and EVP of AdSafe Media. “Transparency.” It’s a word often heard in the discussion about Ad Exchanges. Advertisers want more of it. “Can’t I just get a site list?” they ask. But while buyers are asking for “transparency,” those operating (and contributing inventory to exchange platforms) know that the very existence […]

Seth Goldstein is the co-founder and CEO of SocialMedia, a social advertising platform. AdExchanger.com: AdKnowledge acquired SocialMedia.com’s ad network last week as noted here by TechCrunch. Where does this leave SocialMedia.com? We are excited about the transition of our ad network to Adknowledge. This move will allow SocialMedia.com to focus solely on its core business […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Lead Gen IPO QuinStreet will be taking the Street by storm as they announced plans for a $250 initial public offering according to alarm:clock. The company is already profitable having logged $17 million in profits through the first half of the year on gross […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Privacy Prodding In DC The Hill’s Kim Hart checked in on hearings taking place in D.C. around consumer privacy online and covers Acxiom executive Jennifer Barrett’s testimony regarding, “1,500 possible data points about individual consumers” that Acxiom tracks. Barrett said that “Acxiom receives that […]

Given the announcement earlier this week from Yahoo!, the plot thickens as the display ad ecosystem evolves into demand-side platforms. In this survey of a broad, cross-section of the digital ad industry, AdExchanger.com looks back and looks ahead with the help of the industry. The questions… What has been the impact of Right Media Exchange? […]

And now.. The Demand-Side Platform reaction. The questions… What has been the impact of Right Media Exchange? In the future, how important is having at least two, liquid, large scale, ad exchanges in the display ad ecosystem? And why. AdBuyer.com Brilig CPM Advisors DataXu Invite Media Triggit Turn [x+1] View Intro and More Reactions >> […]

And now.. Ad Networks and Exchanges reaction. The questions… What has been the impact of Right Media Exchange? In the future, how important is having at least two, liquid, large scale, ad exchanges in the display ad ecosystem? And why. 24/7 Real Media AdBrite Bizo Brand.net ContextWeb/ADSDAQ InterCLICK LucidMedia Rocket Fuel TRAFFIQ Undertone Networks XTEND […]

And now.. Agency reaction. The questions… What has been the impact of Right Media Exchange? In the future, how important is having at least two, liquid, large scale, ad exchanges in the display ad ecosystem? And why. Havas’ Adnetik Hill Holliday Infectious Media Razorfish Varick Media View Intro and More Reactions >> View Demand-Side Platform […]

TARGUSinfo and Invite Media announced a partnership today. Here is the release. Below is a Q&A on the announcement with David Helmreich is VP of interactive markets at TARGUSinfo and Nat Turner, COO and Founder at Invite Media. AdExchanger.com: What is meant in the release in regards to “accessing AdAdvisor data in real-time”? Is AdAdvisor […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Graphing The Ad Recovery Bnet’s Jim Edwards that the signs have arrived that show a recovery in the advertising market and plots a few Excel graphs showing signs of improvement at ad holding companies such as Omnicom, IPG, Publicis, MDC Partners, Lamar Advertising and […]

Bill Wise is Yahoo! VP/GM, Ad Platforms. Wise answered a few questions that follow up on yesterday’s announcement regarding Right Media’s new positioning. AdExchanger.com: When will Right Media have DSP capabilities? Right Media already has DSP capabilities by leveraging exchange inventory and linking and numerous decisioning, optimization, and analytics technology within the company, and has […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Mike Walrath Exits Yahoo! SVP of Ad Strategy, Michael Walrath, left the company yesterday telling the WSJ’s Jessica Vascellaro that “it was the right time to ‘move on in my career’ and that he looks forward to ‘taking some time off and working with […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Direct Selling Survey OpenX just release the results of a survey of its publishers who are selling advertising direct for a +$5 CPM. Lots of interesting data points in the survey. What do many of these publishers have in common: they’re “using a direct […]

Adi Orzel is CEO of Xtend Media, an online display advertising network. AdExchanger.com: How will ad networks need to change to remain viable? AO: I think that ad networks will need to rely much more on media buying, rather than developing their publisher networks, due to the fact that more and more publisher relationships will […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. We Advertise Therefore We Regulate Given the recent moves by the EU, it would appear that Google is taking the stance that it needs to become more involved in regulation. The Guardian notes that Google is stepping up its relationship with the UK regulatory […]

If reports are true, in a boon to advertising and technology companies in the rest of the world, The European Union appears to have effectively killed off any innovation for its native online advertising industry as the opt-in cookie law will be put into effect 18 months from now. More coverage from Tech Radar here. […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Automotive Drives Online From its Q3 earnings call yesterday, Scripps SVP of Newspapers, Mark Contreras, said in regards to future automotive advertising trends, “Automotive, I still think we’ll see this gap in performance between print and online with continued decline in print, but some […]

By John Ebbert, Managing Editor, AdExchanger.com. “Hey Frankie – have you heard? Brand safety solutions are the rage!” [Cue the surf music.] Within the recent demand-side platform (DSP) trend where advertisers effect buying strategies across multiple supply sources – and potentially hundreds of websites -, a growing list of companies and products is emerging to […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Intent Data Featured The power of targeting data enabled by data exchanges such as BlueKai and eXelate are featured in a Wall Street Journal article by Emily Steel called, “Target-Marketing Becomes More Communal.” The article brings light to the unwashed masses on how intenders […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Microsoft And OpenX Get Cozy OpenX CEO Tim Cadogan has made a multi-year deal with Microsoft that will make OpenX technology more widely available and allow his company to leverage (what looks to be) Microsoft’s PubCenter contextual targeting for OpenX customers. Microsoft gets access […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. How Much Longer For Addressable TV? Andrew Hampp of Ad Age interviews David Verklin of the cable television industry’s Canoe Project, which aims to deliver addressable media for advertisers through its cable partners. It’s looking like 2010 as some partners push ahead with their […]

Roll out the red carpet as the annual, biggest-week-in-ad-technology erupts next week in New York City. Contenders (and maybe a few pretenders) will take part in the OMMA Ad Nets show on Tuesday, November 3 and ad:tech New York show to be held from November 4-6. OMMA Ad Nets at the Crowne Plaza Times Square, […]