Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. TV Pullback Television ad revenues will drop 12% this year, according to MoffettNathanson – a loss the research firm WARC pegs at $25.5 billion. Despite a surge in viewership, with people stuck at home, advertisers have slashed budgets by more than 40%. Lowe’s, for […]
The “one-size-fits-all marketing epitomized by the TV upfronts is out of step with the way people consume media in the market today,” said GE CMO Linda Boff at the second annual AppFronts hosted by General Electric on Thursday in New York City. The event invited 13 apps to pitch themselves to marketers. Even though people […]
Often, a question doesn’t have an easy answer in the digital advertising business. This is a column devoted to an answer to a single question or topic – and providing a bit of space for it. Today’s participant is Chris Lien, CEO of Marin Software, an advertising platform technology company. He recently answered a series […]
