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»media kitchen

On The DoubleClick Ad Exchange: Darren Herman, Varick Media Management

Darren Herman is the Founder and President of Varick Media Management, an audience and media buying platform, and a unit of MDC Partners. DH: We (at VMM) are excited about the promise of the next version of exchanges. A lot of talk has been around real-time bidding and Google should deliver on this. The impact... Continue reading »
by AdExchanger // September 21st, 2009 //
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Media Buyers Will Become Media Traders Says Pres Barry Lowenthal of The Media Kitchen

Barry Lowenthal is President of kirshenbaum bond + partners' The Media Kitchen. AdExchanger.com: Why will measuring effectiveness as well as understanding how to monetize "earned" or social media be a key for advertising in the future? BL: Measuring effectiveness of social media is critical, if simply because money flows to the most measurable media. It's... Continue reading »
by AdExchanger // May 4th, 2009 //
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Media Kitchen Starts Varick Media Management

The Media Kitchen, a Kirshenbaum Bond offshoot, has birthed a new ad exchange trading services company called Varick Media Management (a KB "grandchild"?). From the press release: Varick Media Management is the first digital media management company that allows media trading in real time across all online exchanges, ad networks and websites. Similar to hedge... Continue reading »
by AdExchanger // August 28th, 2008 //
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