United Airlines really wanted everyone who traveled to Cannes this year for the Lions festival to know it has a media network now. Before takeoff on the 7:50 p.m. overnight Saturday flight from Newark Airport to Nice, France, an ad for Kinective Media, which is the name for United’s new media network, played on every […]
Now that the drama has died down around the merger process between The Stagwell Group and MDC Partners – the two finally became one in August – Stagwell, as the new entity is being called, has its eye on cracking into media. The Stagwell Media Network was born in August as the combination of eight agencies in […]
As SVP and chief digital officer for The E.W. Scripps Company, Adam Symson oversees the development of media and advertising products and services in more than 20 markets. His main focus is to enhance the company’s marketing and media product development through Web, mobile and connected TV platforms. Earlier, as a vice president of interactive […]
Since its was acquired by eBay just over a year ago, mobile and local ad net Where Ads has been busy integrating with its parent’s sprawling platforms. It’s a big job with a big potential payoff. In addition to eBay itself, those platforms include PayPal; Milo, which indexes local store inventory; barcode scanning app RedLaser; […]
