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media planner

Comic

Comic: Media Planner Barbie

BY Kevvo// September 1st, 2023

A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…
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Comic

Comic: Media Planning "Research"

BY Nate Neal// May 27th, 2022

A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…
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Ad Exchange News

FCC To Become Data-Driven Says Chairman; Facebook's Zuckerberg On Your Public Profile; Aberdeen Group - Successful Companies Store Customer Behaviors; Taxing Ad Networks In France

BY AdExchanger// January 11th, 2010

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. The Data-Driven U.S. Gov’t At the Consumer Electronics Show last week, FCC Chairman Julius Genachowski said during an interview that among his priorities is “transforming the FCC into a data-driven ’21st century agency.’” Read about it on the LA Times Tech blog. In spite […]
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- ad exchange
- Ad Networks
- FCC
- media buyer
- media buying
- media planner
- taxes
Agencies

OMG Digital CEO Matt Spiegel On The Future Buyer/Planner

BY AdExchanger// October 16th, 2009

Matt Spiegel is CEO of OMG Digital. This is the first part of a two-part interview. AdExchanger.com: Can you characterize what the buyer/planners of the future will look like? It would seem they have a math skillset and are focused on consumer insights – not just looking over an ad network plan and reporting the […]
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