How Us Weekly's Publisher Turned Away From MFA
In response to shifting ad industry trends, A360 Media abandoned its made-for-advertising model four years ago and streamlined its site design to court programmatic demand.
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OPINION: The Sell SiderPublishers: Stop Waiting For Tech To Save You
There is a ton of fear and hysteria right now on both the buy side and the sell side, as the death of the third-party cookie nears. But there are still plenty of powerful ways to target audiences that don’t involve technology, writes Erik Requidan, Founder and CEO of Media Tradecraft.
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OPINION: The Sell SiderThe Pandemic Creates An Opening For Publishers To Reimagine Their Sites And Declutter
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Erik Requidan, founder and CEO at Media Tradecraft. You may have noticed that as we all face months working at home, some of us took to a more rigorous brand of spring cleaning this year. […]
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OPINION: The Sell Sider
Ugly Delicious Advertising
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Erik Requidan, founder and CEO at Media Tradecraft. There’s a lot to admire about restaurateur David Chang. He’s accomplished, innovative, highly creative and, these days, reflective. He rose from humble beginnings to attain “underground” […]
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OPINION: The Sell Sider
Privacy Regs And Chrome Changes Will Force An Evolution For Mid- And Long-Tail Publishers, Not Extinction
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Erik Requidan, founder and CEO at Media Tradecraft. As Chrome sunsets third-party cookies and data privacy laws roll out globally, the only happy publishers are the select few with lots of first-party data. Mid- […]