Sean Muzzy is Managing Director, N.A., at Neo@Ogilvy, a full-service digital and direct media company and division of OgilvyOne Worldwide, a WPP Group company. Where are the big opportunities for digitally-minded agencies today in your opinion? Digital is complex and it’s getting even more technical. There also doesn’t appear to be a slow down in […]
Publicis’ Performics announced that Daina Middleton, CEO of Performics is the performance marketing agency’s U.S. CEO and discussed the agency’s strategy as well as expansion of its company’s products and services into 72 countries. Read the release. AdExchanger.com: What are your thoughts about using search retargeting with display? And, given growing momentum for integrated search […]
David Soloff is CEO of Metamarkets, a publisher analytics company. AdExchanger.com: What have you been up to in the 5 months since last we spoke? DS: Four things: expanding the core engineering team, building the product, deploying with early customers, iterating tightly. We’re building a very large scale data processing and predictive analytics infrastructure to […]
AdExchanger.com reached out to the digital advertising community for their predictions about the digital advertising ecosystem in 2011. The following predictions are from Kirk McDonald, President, Digital, Time Inc. I predict the industry will continue to work hard to find ways to make it easier to buy and sell digital media. Some innovations are adding […]
Mike Afergan, CTO & SVP of Advertising Decision Solutions at Akamai recently spoke to AdExchanger.com about his company’s Online Shopping Data Visualization tool and recent insights. AdExchanger.com: Can you explain the mechanics of how the Akamai Online Shopping Data Visualization tool works? For example, how does one company’s data feed into it? MA: The Akamai […]
Below is video from a panel moderated by Simulmedia’s Dave Morgan (the former Tacoda and Real Media founder) from last week’s Monaco Media Forum. Among the highlights, Morgan required each panelist to pick a current company that will serve as a future model of how they want their business to evolve in the next few […]
Yes, it’s another opportunity to “Learn About The Ecosystem” and reflect upon another four-month block of data-driven Q&As on AdExchanger.com. Learn from, review and slice-and-dice recent insights and info from members of the digital ad ecosystem including web publishers, digital agencies, ad networks, exchanges, ad tech and data companies. AdExchanger.com presents Volume III of its […]
Magnetic has announced partnerships with a number of ad networks that it says will result in giving “advertisers and agencies search re-targeting capabilities for every campaign, using search data as the key indicator of intent to find customers in purchase mode…” Read the release. Josh Shatkin-Margolis, CEO of search data exchange Magnetic, discussed the announcement […]
WPP Group’s Kantar Media announced that it introducing Internet ad network competitive tracking reporting. This data is the first by a research provider to offer detailed insight into the companies, advertisers and products running on ad networks.” Read more on Research Magazine. Research SVP Jon Swallen of Kantar Media North America discussed the new product. […]
Josh McFarland is CEO of TellApart, an online media buying platform. AdExchanger.com: Is TellApart a demand-side platform? JM: Our core business is in helping e-commerce companies unify, manage and predictively analyze their customer data — all within a “customer database in the cloud.” Of course, what good is a beautifully manicured customer list without a […]
“Displaying Search” is a column capturing the intersection of display advertising and search marketing. Today’s column is written by Dax Hamman, VP, Display Media, at iCrossing, a digital marketing agency. A Fortune 100 retailer client recently told me that he has never witnessed so much change in display media than he has seen in the […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. ValueClick Sells Lead Gen Biz Valueclick pre-empted its February 16 earnings release announcing that it has sold its Web Clients lead generation business for $45 million according to a release. The company also said that its Q4 2009 revenues will fall a few million […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Privacy Prodding In DC The Hill’s Kim Hart checked in on hearings taking place in D.C. around consumer privacy online and covers Acxiom executive Jennifer Barrett’s testimony regarding, “1,500 possible data points about individual consumers” that Acxiom tracks. Barrett said that “Acxiom receives that […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. First Half Online Ad Spend Down Ad Age’s Nat Ives looks at the wreck that has been in world of media in the first half of 2009 in comparison to 2008 according to a study by Nielsen. The online good news was cable spend […]
Jon Aizen is COO of Dapper, an online ad network. Please share what trends Dapper is seeing on the client-side in 2009. Any vertical strengths, typical campaigns, deal size, etc.? Trends are toward performance-only metrics. We’re seeing eCPA as the meaningful metric for our customers, and we’re embracing that by offering it as a pricing […]
