mediaweek

Advertisers’ obsession with “following the audience” allowed low-quality sites and vanity metrics to thrive while brand integrity suffers. But a cultural shift back toward focusing on quality is underway.

In an October 13 article, Mike Shields from MediaWeek provides his opinion on Yahoo!, the new APT platform and future direction for the struggling, Web media monolith. Shields reveals that, to-date, no agencies have signed up for the platform and “only the San Jose Mercury News and the San Francisco Chronicle newspapers” – presumably on […]