How TikTok Capitalizes On The Twin Trends Of Creators And Online Commerce
TikTok’s content relies heavily on influencers and creators. As prime ad real estate for targeting younger “video native” audiences, TikTok is using its market positioning with brands to capitalize on both the creator marketplace and ecommerce through shoppable video trends, said Melissa Yang, TikTok’s head of ecosystem partnerships, speaking at AdExchanger’s Programmatic I/O conference earlier this week.