OPINION: Daily News Roundup
It’s Grimace Versus Gritty; Zeta Global Strikes Again
Move over, Mr. Met — it’s Grimace’s time to shine. Plus, Zeta Global has acquired email marketing and identity company LiveIntent for $250 million.
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memes
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Comic: Shopping For Data Infrastructure
Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem …
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Next Stop, Advertising; Why Marketers Really Shouldn’t Meme
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The True Ad Tech Tax Expedia rolled out a long-awaited loyalty program this week called One Key spanning its three flagship brands: Vrbo, Expedia and Hotels.com. This summer should be big for travel, Bloomberg reports, so travel companies are eager to capitalize on […]
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OPINION: The Sell SiderDoing Things Media Helps Memes Make It Onto The Media Plan
Bud Light first contacted Doing Things Media through a DM on Instagram – a fitting introduction for a partnership that revolves around creating and distributing memes on social media. Doing Things Media owns and operates 20 popular meme and viral video accounts across Facebook, Instagram, TikTok and YouTube, including @AnimalsDoingThings, @NoChaser, @AllGasNoBrakesShow and @neatdad. It […]