Brands, Which Politician Are You?
“AdExchanger Politics” is a new weekly column tracking developments in the 2016 political campaign cycle. Today’s column is written by Michael Horn, senior vice president and chief analytics officer at Resonate. In 2016, political ad spending will reach a record high of $11.4 billion, with $1 billion focused on digital media. That’s a nearly 5,000% […]
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