OPINION: On TV & Video
Standards Needed To Make OTT Work For Advertisers
“On TV And Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Michael Kohn, vice president of platforms and marketing at ViewLift. The average American watched nearly four hours of over-the-top (OTT) content per week in 2014, a figure that is expected to nearly double this […]
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