Holding companies are being bludgeoned by the pandemic, and IPG is no exception. Organic revenue decreased 9.9% in the quarter to $1.85 billion as clients cut back spend in response to the COVID-19 pandemic, the company said during its Q2 earnings call Wednesday. IPG suffered declines in every major region, including the United States (-8%), […]
The remote work experiment caused by COVID-19 will transform agencies. Automation will become even more integral to agency workflows as consumer media habits shift, changing the nature of talent and services. Highly office-driven cultures will shift to a more remote, distributed workforce, as companies reduce their real estate holdings to drive efficiencies during the economic […]
IPG CEO Michael Roth believes that post-pandemic, aspects of work-from-home life will definitely stick at agencies, and business travel policies will be dramatically changed. “Working from home has turned out to be fairly attractive,” he said. “It’s amazing how the world and commerce go on.” Overall, the tone from IPG clients is pretty erratic. Travel, […]
Holding companies are being hit hard by the pandemic, and IPG is no exception. The company reported Wednesday that Q1 2020 net organic growth was 0.3% YoY to $1.97 billion, compared to 6.4% growth during the same period a year ago. Revenue was negatively impacted by account losses and the coronavirus pandemic in certain regions, […]
IPG’s investors are struggling to grasp exactly what kind of data Acxiom works with and how the $3.2 billion acquisition positions the holding company in a privacy-centric world. “When we bought Acxiom, everyone misunderstood it to be InfoBase, which is the third-party data management offering,” CEO Michael Roth said on IPG’s Q4 earnings call on […]
When it comes to data, IPG CEO Michael Roth has said in the past: “Why buy it when you can rent it?” But that thinking changed last year when Acxiom went up for sale. When IPG bought Acxiom, it was able to build new offerings around first-party data management. In October IPG launched Kinesso, a […]
IPG revealed a series of changes to its executive suite on Monday that brings media leadership to the top of the organization. Philippe Krakowsky, IPG’s chief strategy and talent officer and CEO of IPG Mediabrands, will assume the newly-created position of chief operating officer. He will retain his duties as chief strategy and talent officer […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Asking About Acxiom IPG outperformed its peers in Q2 with organic revenue growth of 3% to $2.1 billion. While the group will continue to face headwinds from client losses through the rest of the year, it was able to offset losses in the […]
IPG’s $2.3 billion acquisition of Acxiom Marketing Solutions will transform the holding company’s services around its clients first-party data, said CEO Michael Roth said on the company’s Q3 earnings call Friday. “Acxiom is a world-class data asset,” he said. “As all companies look to make their first-party data work harder for them, and do so […]
IPG beat the holding company sector in Q2 with a strong organic net revenue YoY increase of 4.6% to $1.95 billion. Meanwhile, Omnicom and Publicis, which reported Q2 earnings last week, were down 0.9% and 2.1%, respectively. WPP has not reported Q2 earnings yet, but saw just 0.8% growth in Q1. IPG is raising its […]
Consultants, in-housing and other negative talk about the agency business doesn’t bother IPG CEO Michael Roth. Rather, he sees it as a validation of his sector. “Clients are faced with disparate questions about how to navigate their dollars,” he said. “Our job is to help them do that.” IPG, which outperformed its peer set in […]
After applying zero-based budgeting, CPGs are coming back, said IPG CEO Michael Roth during his company’s Q1 2018 earnings call Friday. Roth said CPGs are among the leading spenders for the quarter, with spend up by 10% across IPG. The growth was in part reflective of new business wins. “I’ll put it out there that […]
IPG purges its media plans of any ad tech companies that fail to provide value. “We’ve been talking to all of the ad tech companies we work with to make sure we’re optimizing for the effectiveness of media – and, frankly, if they can’t do that, we look for providers that can,” Michael Roth, chairman and […]
The past year was a tough one for agency holding companies. WPP, Omnicom, Publicis Groupe, IPG, Dentsu Aegis Network and Havas posted little to no growth in 2017. The agency business has been in flux for years, but 2017 offered the “perfect storm” of challenges that caused growth to stutter, said Greg Paull, principal analyst […]
One of the many pressures facing holding companies is increased competition from management and IT consultancies like Accenture, Deloitte, IBM and PricewaterhouseCoopers. While consulting firms may not be their biggest threat today, tomorrow could be another story. Holding companies tend to work from the bottom up, focusing on marketing initiatives like creative or media strategy […]
IPG took a hit in revenue last quarter as cost-cutting clients opted to forego agency-of-record (AOR) relationships in favor of working project by project. Unfortunately for IPG, that business model doesn’t provide a consistent revenue stream, as it gives clients the ability to stop their projects. “During the third quarter, several of our largest clients […]
Spending cuts in the CPG sector had a negative impact on revenue growth at IPG this past half year. The holding company saw revenue decrease in both Q2 and H1 at -1.7% to $1.9 billion and -0.6% to $3.6 billion, respectively, the company announced on its earnings call Tuesday. Growth at Mediabrands and McCann Worldgroup […]
On IPG’s Q1 2017 earnings call Friday, CEO Michael Roth echoed past statements that he doesn’t see management consultancies as a threat, despite their encroachment onto agency turf. “There is a great deal being written about the convergence that is bringing adjacent industries into each other’s orbit,” he said. “The increased competition that we all read […]
On its Q4 and full-year 2016 earnings call on Friday, IPG said it will invest in data and analytics for its global media management unit, Mediabrands, rather than bolting on an acquired solution. “We believe [Mediabrands] will become the data stack and platform that will service all of our clients,” said CEO Michael Roth. Roth […]
Arun Kumar, global president at Cadreon, will take the stage Jan. 19 to share Cadreon’s full vision for the future at Industry Preview in New York City. Walled gardens are cropping up across the digital ecosystem. “It’s just the way the world is going to be for the foreseeable future,” said Arun Kumar, global president at Cadreon. […]
IPG plans to boost investments in data analytics and coordinate its database across all its agencies, CEO Michael Roth said Friday during the holding company’s Q3 earnings call. Read the release. “That will be a key focus for us in 2017 – to make sure all the agencies at IPG have a consistent offering in […]
Marketers and CFOs are struggling to speak each other’s languages, and agencies are getting drowned out amidst the noise. When a brand’s marketing and finance teams can’t align on a goal, the agency fails to meet client KPIs. Agency responsibilities are either passed off to new players in the space, like tech firms and management […]
Questions remain about Interpublic Group despite the strong second-quarter revenues reported Wednesday. On a call with investors, IPG chief executive Michael Roth spun the rash of media reviews – which some have nicknamed “pitchapalooza” – in a positive light, positioning the wave of media agency jump balls as an opportunity to win business. But any […]
Much has changed for Interpublic Group since 2005, when Michael Roth stepped in to lead the then-troubled holding company. His background, as the CEO of a life insurance company, was unconventional, but it made sense given his role was to push IPG back to financial solvency. “The original profile for this job was financial,” he told […]
