microsoft ad exchange

During a presentation at the AppNexus annual Summit last November, Microsoft’s Esco Strong made a promise to beef up its exchange inventory. As of Tuesday, Strong, director of programmatic managements, said that promise had been fulfilled in the form of new mobile inventory being made available in the Microsoft Advertising Exchange (MAX). Advertisers in the US, Australia, […]

In a blog post yesterday, Microsoft publicly addressed its approach to channel partners (think demand-side platforms, ad networks, etc.), especially as it relates to the Microsoft Advertising Exchange. Eric Dahlberg, who is Director, US Network & Exchange Sales for Microsoft Advertising, emphasized the position that his company believed was the best choice among several options: […]