OPINION: The Sell Sider
Mobile Game Advertisers Created The Playbook – And Now Consoles Can Follow
As console gaming evolves, mobile provides a blueprint for solving the challenges around attribution, formatting, targeting and integration in free-to-play (F2P) games. To thrive, subscription-based gaming businesses need other means of monetization, and the F2P model is a viable alternative simply because it opens up many other opportunities for revenue besides in-app purchases.