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Microsoft Dynamics 365

  • If independent CDPs don’t do a better job of differentiating themselves both from the marketing clouds and from each other, the clouds will keep on grabbing the lion’s share of mindshare.
    Advertiser

    Advertiser Perceptions: Marketing Clouds Dominate The CDP Category, But There’s More To That Story

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    Over half (52%) of marketers say that they use Salesforce or Microsoft as their customer data platform, according to the most recent Advertiser Perceptions report on the CDP market. Clear evidence that the marketing clouds are dominating the CDP category … right? Here are a few grains of salt. For one, when Advertiser Perceptions conducted […]

  • Data

    Microsoft Enters The CDP Fray With Its Cloud Platform And Its Own Data

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    This is the eighth in AdExchanger’s “Meet the CDPs” series. Read previous interviews with mParticle, Acquia-owned AgilOne, Amperity, Segment, ActionIQ, Lytics, Bluecore, Tealium, Optimove, Adobe, Treasure Data and BlueConic. Microsoft Dynamics, the company’s customer relationship product suite, has surged lately as it repositions itself as a customer data platform (CDP) competitor, which launched last year.  Satish Thomas, a 14-year Microsoft veteran and […]