Microsoft Dynamics 365

Over half (52%) of marketers say that they use Salesforce or Microsoft as their customer data platform, according to the most recent Advertiser Perceptions report on the CDP market. Clear evidence that the marketing clouds are dominating the CDP category … right? Here are a few grains of salt. For one, when Advertiser Perceptions conducted […]

This is the eighth in AdExchanger’s “Meet the CDPs” series. Read previous interviews with mParticle, Acquia-owned AgilOne, Amperity, Segment, ActionIQ, Lytics, Bluecore, Tealium, Optimove, Adobe, Treasure Data and BlueConic. Microsoft Dynamics, the company’s customer relationship product suite, has surged lately as it repositions itself as a customer data platform (CDP) competitor, which launched last year.  Satish Thomas, a 14-year Microsoft veteran and […]