middlemen

A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…

AdExchanger.com recently asked several members of the advertising ecosystem about “Middlemen” and, specifically: “Are there too many parties trying to insert themselves into the online advertising value chain? How do you see this playing out?” The following contribution is from Jerry Neumann, an angel investor in The Trade Desk, 33Across, Domdex, CPM Advisors and Flurry […]

AdExchanger.com recently asked several members of the advertising ecosystem about “Middlemen” and, specifically: “Are there too many parties trying to insert themselves into the online advertising value chain? How do you see this playing out?” The following contribution is an agency perspective from Nathan Woodman is the Managing Director of Adnetik, Havas’ Digital Trading Network. […]

AdExchanger.com recently asked several members of the advertising ecosystem about “Middlemen” and, specifically: “Are there too many parties trying to insert themselves into the online advertising value chain? How do you see this playing out?” The following contribution is a publisher perspective from Michael Smith, President, Forbes.com. No, but all of the competition in the […]

AdExchanger.com recently asked several members of the advertising ecosystem about “Middlemen” and, specifically: “Are there too many parties trying to insert themselves into the online advertising value chain? How do you see this playing out?” The following contribution is an agency perspective from Scott Symonds, General Manager of AKQA Media, Search & Analytics. Answer: Too […]

AdExchanger.com recently asked several members of the advertising ecosystem about “Middlemen” and, specifically: “Are there too many parties trying to insert themselves into the online advertising value chain? How do you see this playing out?” The following contribution is an agency perspective from Sean Kegelman, SVP, Partnerships & Ventures, Publicis Groupe’s VivaKi. The question of […]

AdExchanger.com recently asked several members of the advertising ecosystem about “Middlemen” and, specifically: “Are there too many parties trying to insert themselves into the online advertising value chain? How do you see this playing out?” The following contribution is an agency perspective from MDC Partners’ Darren Herman, founder Varick Media Management & Chief Digital Media […]

AdExchanger.com recently asked several members of the advertising ecosystem about “Middlemen” and, specifically: “Are there too many parties trying to insert themselves into the online advertising value chain? How do you see this playing out?” Over the next several days, we will post their answers. The following contributions are from Google and Yahoo! which provide […]