midterm election ad demand

A rare trifecta of factors influencing the marketplace today — political tension, a war in Europe, a continuing pandemic and high inflation — means this year’s midterms will be a bumpy ride, writes George Leon, Chief Strategy Officer at Hawthorne Advertising. Buyers who need to drive action around time-specific events will need to maintain a presence during the midterms, and they’ll have to plan on paying more to place inventory that receives lower response rates.