OPINION: Data-Driven Thinking
First To The Party: A Guide To Activating Your Best Data
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Pete Kim, CEO of MightyHive. The first- party data/big data revolution is in full swing. Virtually everyone now agrees that activating first-party data is strategically important. The simple truth is […]
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